30-DAY CHALLENGE · NOV 1 to NOV 30
Wake up clear.
Stay clear all day.
Thirty mornings. A different body. Done with 2,000 people. Starts November 1st.
Co-founded by Blake Mycoskie (TOMS Shoes). 30-day full refund if it doesn't work.
You already know you should be hydrating, getting outside, getting sunlight. Morning Water makes it certain.
Signs You Wake Up Depleted
You wake up foggy and need 30+ minutes to feel human.
Your workouts feel harder than they should. Low energy, slow recovery.
You chug coffee to function, then crash hard by 2pm.
You're spending $150+ a month on supplements that don't stack.
Your counter looks like a CVS aisle. Five bottles, taken daily.
Your best days feel random. You can't predict when you'll have energy.
If this sounds familiar, the 30-Day Challenge is for you.
What is the Challenge
Thirty mornings. Done together.
Drink Morning Water.
One stick, 20oz of water, 60 seconds. First thing, before the phone.
Five minutes of morning sunlight.
Outside, eyes open. Walk the dog, drink your water, stand on the porch.
Post in the community.
A photo, a sentence, a check-in. Whatever you've got that morning. The thread is the accountability.
November 1 to November 30. We start together. We finish together.
30-Day Challenge · Starts November 1
Finish the Challenge, Get Your Next Bag On Us
-
Reusable glass water bottle
Reusable glass water bottle
Regular price $25Free -
Stick pack canister
Stick pack canister
Regular price $15Free -
HWPO Training app, 30-day access
HWPO Training app, 30-day access
Regular price $49Free
30-day supply
Finish the 30-day challenge to unlock it. We'll add it automatically. Keep winning.
"For years I’ve relied on a consistent morning routine to set me up for successful, productive and fulfilling days. Morning Water has proven to be a missing piece and become an integral part of that routine."
Greg Everett Founder · Catalyst Athletics
What 30 days actually feels like
A morning at week three.
A composite of the things customers report most often, set down on the clock.
You wake up before the alarm.
Three weeks in, the heaviness is gone. You stand up and the first steps feel light. You don't reach for the phone.
One stick. 20oz. 60 seconds.
You shake it. You drink it. You feel it the way Lauren describes: like an IV flowing through you. Not metaphor. Sensation.
The afternoon doesn't crater.
Lunch happened. Work continues. The 2pm haze that used to define your day, the one you used to manage with another coffee, doesn't show up.
You still have energy for dinner.
Not wired. Not drained. Steady, the way Erika put it. The kind of day that, multiplied by 30, becomes a different way of being in your body.
The Results
Results From Our June Challenge
“My body feels stronger, and I can actually see it too.”
“I truly noticed a difference in my afternoon energy levels.”
“It gave me a clear focus and a steady energy all day long.”
Verified customer reviews
From the June Challenge
“I truly enjoyed drinking my Morning Water throughout the 30-day challenge, knowing it was doing all the good things for my body. It replenished the hydration I lost while sleeping, motivated me to get morning sun, and created a healthy discipline—and by the end, I could truly feel the results!”
“I completed the 30 day challenge which was simply 20oz of Morning Water and 5 minutes of early morning sunlight. Despite unfounded claims everywhere, few things nowadays are life changing. This routine absolutely fulfilled the claim.”
“It was a slow start for me, but 30 days later I am so incredibly grateful for this product. … Then, somewhere around the tenth day, I woke up early in the morning with midday energy. My energy levels increased and stabilized.”
“I just finished the 30 day Morning Water challenge and what an experience! … I’m so glad that I found this product, took this challenge, (which is super unusual for me to do), and have made a really healthy choice for myself.”
“First time I stuck to doing 30 days of anything consistently. I could tell a difference in the way I was feeling in about a week. Slept better and less brain fog were big for me.”
“Just completed my first 30 days of starting the day with Morning Water, sunshine and no phone or caffeine. … No sluggishness when I wake up, feeling strong and no afternoon crashes.”
Posts from the community
30-Day Challenge · Starts November 1
What's In Morning Water (And Why)
Micronized Creatine Monohydrate (5g)
The gold-standard dose for muscle strength and brain performance. Micronized for smooth mixing and faster uptake. Pairs with the clarity people report at week two.
Himalayan Pink Salt (800mg sodium)
Naturally balanced electrolytes that replenish what you lose overnight. The 'IV' feeling people describe.
L-Theanine (200mg)
Promotes calm, focused energy. Smooths the effects of your morning coffee. The 'no jitters' part.
Magnesium Malate + Glycinate (70mg)
A highly absorbable form. Fuels AM energy and stress resilience. Why the mood holds up under pressure.
L-Taurine (2g)
Enhances cellular hydration and supports the nervous system. Helps with focus and electrolyte balance.
Potassium (400mg)
Key electrolyte for steady morning energy and muscle function. Restores balance lost to sleep and caffeine.
Glycine (1g)
A calming amino acid that supports mental clarity and nervous-system regulation. Also aids sleep at night.
Calcium + Phosphorus (60mg / 30mg)
Bioavailable calcium for cellular function and nerve signaling. Supports bone density without chalkiness.
Trace Mineral Complex (10mg)
A broad spectrum of trace minerals to support overall cellular function.
Supplement facts
What's inside each stick.
Pulled straight from the canister. Every batch is third-party tested in ISO-certified labs.
Sign Up Ends In
Joining closes October 25 at 11:59 PM.Choose Your Plan
Complete the challenge and a free month of Morning Water will be shipped with your next order.
The More Great Days Guarantee.
We'll make you a bet. Take Morning Water every day for 30 days. If you don't wake up sharper and feel steadier through the day, we'll refund you. No hassle, no return necessary.
- 30 sticks delivered every month
- Free Ritual Kit with 1st order: bottle, canister
- 30 days of the HWPO Training app, free
- Greg's audiobook "Tough" free
- Free bag in your next order$99 value
- Entered to win prizes$5,180+ value
The More Great Days Guarantee.
We'll make you a bet. Take Morning Water every day for 30 days. If you don't wake up sharper and feel steadier through the day, we'll refund you. No hassle, no return necessary.
Raffle
Nineteen winners announced December 9th.
One way to enter: finish the challenge and submit a review.
Miami Beach
Win a trip for you and friend to watch the sunrise on Miami Beach and have breakfast with Case Kenny. Flights, two nights in a hotel covered.
$2500 Value
$500 Cash
Three finishers drawn at the end of the challenge. Cash, no strings — spend it on whatever feels like a win.
$1500 Value
Six-month supply of Morning Water.
180 sticks shipped your way. Take it with you on the next 180 mornings.
$539.99 Value
Mindful Affirmations by Case Kenny
Handwritten in Case's signature red pen. His most-loved affirmations, plus new reminders made for this collection.
$640 ValueOpen to U.S. residents 18+. Full terms in the post-purchase email.
Questions.
When does my product ship?
Kits start shipping October 16. You'll get a tracking email when yours leaves the warehouse. Everyone who joins by October 25 has their kit in hand before the November 1 start.
How does the community work?
Everyone who joins gets dropped into a private group with Case and the rest of the cohort. That's where the challenge actually happens. You'll get the invite link when your kit ships, and the full kickoff post the morning of November 1.
What counts as completion?
Drink Morning Water daily, get five minutes of morning sunlight, post in the community every day, and write a review between December 1 to 4. Show up, and you finish.
What if I miss a day?
Don't sweat it. Get back on the next morning and keep posting. The community is there for exactly that.
How do I claim my free month?
Finish the four things above. Your free bag is added to your next order: December 7 on the monthly plan, January 30 on the quarterly plan.
What is in Morning Water?
Ten ingredients. Creatine, electrolytes, calming amino acids, trace minerals. Full list with doses is in the section above. Zero caffeine, zero sugar, zero stevia.
Is it caffeinated?
No caffeine. Morning Water is built to go with your coffee, not replace it.
Any dietary restrictions to worry about?
Vegan, gluten free, no artificial sweeteners, no stevia, no sugar. Third-party tested every batch. If you have a medical condition or are pregnant or nursing, check with your doctor like you would with anything new.
What does it taste like?
Subtle lemon-lime. Flavored with monk fruit and coconut water powder. Tastes like water with a hint of citrus, not like supplements.
How does the HWPO app access work?
Thirty days of full access, free, normally $49 a month. Your code arrives by email when your kit ships.
How do I enter the raffle?
One entry for finishing the challenge and submitting a review. Prize tiers are announced before the challenge starts and winners are announced December 9.
Stop starting your day foggy. Starts November 1.
Thirty days. 2,000 spots. Joining closes October 25.
- 30-day guarantee
- Cancel anytime
- Free shipping
Sign Up Ends InJoining closes October 25 at 11:59 PM.